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By Volt Lab
20 August 2020

Digital Marketing Taiwan

digital marketing Taiwan

Taiwan has over 1.5 million enterprises and a population of nearly 24 million people, making it a thriving and exciting region. Ensuring your company takes advantage of the best digital marketing in Taiwan is a great way to expand your brand.

It’s challenging to get noticed in Taipei’s crowded market or reach target buyers in the crowded online landscape of Taiwan.

Whether your goal is to reach new buyers in Taipei, across Taiwan or Hong Kong, across wider Asia or even around the world, partnering with the best digital marketing agency is one of the best ways to grow your business.

Volt Lab: The best digital marketing agency for businesses in Taiwan

At Volt Lab, we specialise in making a meaningful impact to spark B2B growth for you.

From our headquarters in Sydney, Australia, we’re experienced in working with leaders in Taipei, Taiwan. We help businesses with marketing solutions across South East Asia, Australia, New Zealand and the United States.

Involving the Volt Lab team in your strategic planning allows us to become your go-to strategic partner for driving exceptional growth with Taiwan digital marketing.

best digital agency Taiwan | Volt Lab

Why partner with Volt Lab for digital marketing in Taiwan?

We are passionate about digital marketing, and we strive to help our clients achieve success through online channels. You get the best marketing results for Taiwan digital marketing when you work with Volt Lab digital marketing company.

Taiwan-based companies can count on us to provide fresh ideas. We can also develop compelling online marketing services and put a dependable digital marketing campaign in place. We take a proactive approach to help you achieve the results you desire.

What is digital marketing?

Digital marketing, also known as online marketing, includes all marketing activities done online. Companies connect with current and potential customers through various online platforms like websites, search engines, email and social media, among others.

In this article, we will review various methods for generating online leads. With digital marketing, one of the best approaches is to use multiple marketing strategies to reach the right audience.

Our strategic approach to digital marketing in Taiwan

Working with Volt Lab means taking a strategic approach to the online channels available to our clients in Taiwan, across Asia and globally.

When you work with your dedicated account expert who stays on top of the latest digital trends, you can feel confident that we’ll help you achieve your objectives.

Digital marketing strategies that deliver results, powered by data

Our obsession with data in digital is the difference through insights, organisational intelligence, and analysis. It’s for this reason that our results-driven approach aligns with our clients the most.

Marketing and sales funnels provide focus

We will create campaign tactics using funnels in digital as a foundation with your input. It includes:

  • How they learn about your products and services,
  • How they transition from marketing to sales, and
  • How you nurture the potential buyer.

90-day sprints yield compounding outcomes

Using a campaign sprint approach is the most impactful to help you improve your marketing and lead generation strategies. Consistent campaigning yields ever-increasing benefits.

Content planning ensures consistency

Choosing the proper publishing schedule for your campaign content ensures that your communications are “always-on” and consistent. Content planning is the most assured way to achieve this.

We are more than just a marketing supplier

Our entire focus is on achieving your goals, which is why we go above and beyond being a supplier who follows orders. We go to great lengths to get to know your business, goals, and your target audience so that we can offer you advice, plan with you, and work together.

marketing Singapore | Volt Lab

What do digital marketing agencies do in Taiwan?

Taiwan-based digital marketing companies focus on developing and implementing the right digital plan to achieve your business objectives.

The best Taiwan digital agencies should provide essential digital marketing services for their clients.

Digital marketing strategy

Every strategic plan development starts with a goal. In most cases, this goal is to get and convert internet users into new leads. Whether looking for a macro approach or targeting a granular audience, the digital world provides solutions to reach every demographic.

The strategies we most commonly support Taiwan businesses with are:

  • Planning for bringing new products and services to market
  • Innovative market entry strategies for expanding the reach of existing products and services to reach a new population in new markets, verticals, and niches
  • Increasing brand awareness, demand for products and services, and lead generation

Digital campaigns and content marketing

Digital campaigns and content are marketing solutions that are core to your plan. Successful campaigns promote your content on social media channels, emails, and even pay-per-click campaigns in your search engine marketing.

Once you’ve created your content, you need to send it to prospective leads. There are many ways to do this. Let’s start with the first one.

Email marketing

Any successful business has a list of potential customers’ email addresses. If you don’t, we can assist you in setting one up. Once you have an email list or database, it’s time to share your content.

Search Engine Optimisation (SEO)

SEO is a tried-and-true tactic for getting in front of prospects organically through search engines like Google.

In-depth knowledge of Google’s Search Console and Analytics tools can help businesses better understand their current performance and identify business growth opportunities.

With SEO, one size does not fit all, especially when considering:

  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Local SEO

Building a flexible and efficient SEO strategy is best done on a case-by-case basis for our clients and their specific business objectives.

Digital advertising

Many of your target markets are on smartphones, tablets, and computers. With digital advertising, you can reach people all over, whether you’re focusing on the Taiwan region or a broader region of Asia or even globally.

As a result, pay-per-click advertising is an excellent option for your Taiwanese business if you want to target specific demographics. The success of an ad campaign hinges on increasing ad conversion rates and attracting the right customers to your website.

Pay-Per-Click (PPC), Social media, advertising via media publications, and other networks are all examples of digital advertising platforms and channels. The goal is to increase the amount of traffic to a website.

Search Engine Marketing (SEM)

Another name for digital advertising is Search Engine Marketing (SEM). SEM is a little different from SEO. When you use pay-per-click advertising tools like Google Ads, you’re engaging in search engine marketing.

Web design and development

If you’re serious about running a successful business in Taiwan, you must have a high-quality website. Consumers are more likely to use your service or buy from you if you have a compelling website.

Your new website can:

  • Boost your brand’s visibility
  • Help you rank higher in Google’s search results
  • Drive more traffic from internet users, and
  • Generate more qualified leads.

Social Media Marketing (SMM)

A great way to expand your online presence is by using social media marketing. LinkedIn and Facebook can be essential social media platforms for connecting with people and generating more B2B leads in Taiwan.

What are the benefits of working with a Taiwan digital marketing agency?

Digital advertising and marketing are important growth enablers for businesses in Taipei or in Taiwan.

Understanding your industry aids in the development validity and trustworthiness of digital marketing. Our team is constantly aware of emerging trends, challenges, and opportunities in the local market as well as across the world.

Strategic planning objectivity

Your Taiwanese business can benefit from new ideas if it has access to advice from third-party marketing companies. We work with our clients to identify how they can use the internet to grow their business.

Access a team of digital marketing experts

Hiring a single marketing manager limits your company’s potential. Having only one person in charge means concentrating all the resources in a small potential area.

Working with a company who understand how to use the internet to grow your brand will tailor all your potential capabilities to your specific requirements.

Capacity is scalable

It’s challenging to expand your internet marketing efforts by increasing your marketing team and bringing on extra resources. Working with an agency can help you by scaling up your support when you need it.

Reliable consistency

You’re already running a busy Taiwanese business, which means managing the day-to-day and overcoming unexpected obstacles. It’s challenging to keep up with marketing while juggling your other responsibilities.

Engaging an agency ensures the reliable consistency of your digital implementation.

Accountability

Using a marketing agency in Taiwan provides a higher level of accountability. With a fixed fee for services, you hold a full-service digital agency accountable to deliver on its promises or risk losing you as a client.

How to choose the best agency | Volt Lab

How do you choose the best digital agency in Taiwan?

It is challenging to choose the best agency to fulfil your marketing needs in Taipei or in Taiwan. When assessing digital firms in Taiwan, you need to look for specific elements to ensure you’re picking the best team to support you.

Here are some tips for features you should look for and consider while making your decision about digital marketing Taiwan.

Outcomes focussed

The right agency will help you map out how you meet your goals in Taiwan. So long as you know your desired outcomes, your digital marketing agency should focus on getting you there.

Proactive management

Campaigns require proactive management to stay relevant in your industry and are not the type of thing you want to set and forget. Any digital agency should be consistently working on expanding and adapting.

Upfront pricing and ROI discussion

Whether you’re a business owner or leader, you’ll be looking for detail on your marketing return-on-investment (ROI).

Before engaging with a digital marketing agency, you need to ensure you’re well abreast of what you’re signing up for. One size does not fit all with the digital landscape.

Data-driven and transparent

Part of the ROI discussion is the use of transparent metrics. Your digital marketing agency should use data to guide decision-making to be specific and trustworthy. Evidence-based decision-making is a core strength of Volt Lab for our clients.

Works seamlessly with your team

Does your prospective agency fit with your corporate culture? Your business has a vision, and the people in the agency need to fit seamlessly with your internal culture in Taipei or in Taiwan.

Are you ready to grow your business with the best digital marketing in Taiwan?

Are you looking for the best digital marketing services for Taipei or in Taiwan? To help you with your B2B marketing needs, we’re the right people at your service.

We can’t wait to help you as you grow your business in Taiwan and beyond!

Get in touch today.

Plug-in the strategic
focus you need

  • Align your marketing efforts
  • Generate measurable impact
  • Spark sustainable growth