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By Jeremy Balius
20 August 2020

Digital Marketing Sydney

Digital Marketing Sydney | Volt Lab

With more than 80,000 companies in Sydney, Australia, it’s an exciting and diverse city. Ensuring your business is leveraging the best digital marketing Sydney has to offer is a fantastic way to grow your brand.

Whether your company aims to reach the greater Sydney area, or your company is based in Sydney and you’re aiming to reach audiences nationally or internationally, you need to work with a great digital marketing agency.

Making yourself stand out in the competitive Sydney market or getting cut-through in a crowded online landscape is challenging. Digital marketing strategy varies from company to company and is based on their unique needs and business goals.

Volt Lab: the Sydney Digital Marketing Agency

Here at Volt Lab, we specialise in making a measurable impact to spark B2B growth and tangible results for your business.

Headquartered in Sydney, our reach is global. We support organisations with their digital performance across Australia and new Zealand, as well as South East Asia, the United States, and more.

By engaging the Volt Lab team, we become your go-to strategic partner for leveraging and implementing digital marketing strategies to drive exceptional growth.

Why partner with Volt Lab for digital marketing in Sydney?

We’re passionate about digital marketing and relentlessly driven to help our clients succeed in online channels. When you choose to work with Volt Lab, you get the best value.

Our strategic approach is uniquely outcome-focused.

As your digital marketing partners, we offer new ideas, develop compelling strategies and execute dependable marketing services to deliver the best results in and around the Sydney area. Part of our method involves proactively working with you to deliver the meaningful results you want for your business.

What is digital marketing?

Put simply, digital marketing is the process of attracting, qualifying, and converting prospective leads through targeted activities online. There is a wealth of different strategies to generate leads online, which we’ll dig into in this article.

No two strategies are the same. Targeting the right buyer personas and prospective customers with digital marketing takes a fair amount of digital gymnastics. Your strategy needs to hit a range of lead acquisition channels in order to garner the best return.

It can get complicated, but we’ve made it so much easier and more efficient for you.

Does digital marketing work in 2022?

Yes, digital marketing absolutely works in 2022! It’s one of the most significant parts of driving growth for businesses. This is even true for B2B businesses.

Having the ability to generate demand at scale, attract net new leads to your website, capture some form of interest or intent from them, and then qualify and nurture those leads is all possible due to digital marketing.

Online marketing offers far more benefits than traditional strategies. In the next part of this post, we’ll explore many of the different ways we make digital marketing work in 2022.

Our strategic approach to digital marketing Sydney

Working with the Volt Lab team means taking a strategic approach to the online channels available to your business.

Whether it’s to increase brand awareness, target your ideal audience to drive more leads and potential customers or it’s to develop a high converting website that achieves long term success for your brand, working with your dedicated account manager at Volt Lab and going through our custom discovery process ensures we help you pursue your business objectives.

Results-focussed digital marketing strategies fuelled by insights

We obsess over data and analytics to make an impact with insights, business intelligence and strategy. That’s why our results-focused approach aligns your company goals.

Marketing and sales funnels deliver focus

Campaign strategies we develop with you will be based on funnels. Funnels help structure your customers’ journey from when they first discover they have a need, how they learn about your products and services and how to handover from marketing to sales for direct discussions to nurture the prospective buyer.

90-day sprints deliver compounding results

Your marketing and lead generation efforts benefit from a 90-day sprint methodology. Continuous campaigning delivers compounding results. That’s because delivering valuable and meaningful content for your prospects continues to deliver leads over time.

Content planning delivers consistency

Identifying the right rhythm for publishing your campaign content ensures your communications are ‘always on’ and consistent. A content schedule also ensures your teams are aware of your messaging.

We’re way more than an extension to your team

Our whole focus is on your successful outcomes, which is why we go way beyond being a marketing supplier who waits to be told what to do. We go deep to develop an understanding of your company, strategy and target customers so that we can advise, strategise and collaborate with you.

Digital Marketing Strategy | Volt Lab

What does a Sydney digital marketing agency do?

Sydney-based digital marketing agencies focus on developing and implementing the right digital strategy to achieve your business objectives.

There are some key digital marketing services that most Sydney digital agencies generally do for their clients.

Firstly, the purpose of a digital marketing agency is to support your marketing strategy with digital strategy and implementation, whether that’s locally, nationally or internationally. Our job is to stay atop local trends, both in the real and digital worlds to provide you with the best growth strategy.

Digital Marketing Strategy

Every strategy starts with an objective or goal. In many cases, the ultimate goal is to grow the business. But this is broad and usually means different things to different businesses. Whether you’re looking for an approach to acquire and convert new leads, the digital world provides solutions to reach every demographic.

The types of strategies we most commonly support Sydney businesses with are:

  • Go-to-market strategies to take new products and services to market
  • New market entry strategies to take existing products and services into new markets, verticals or niches, and
  • Expanding the reach strategies to increase brand awareness, generate demand for products and services and generate leads.

Digital Campaigns and Content Marketing

Digital campaigns and content are core to your strategy. Successful campaigns promote your content on social media channels, emails, and even pay-per-click campaigns in your search engine marketing.

Once you’ve created your content, you need to send it to prospective leads. There are many ways to do this. Let’s start with the first one…

Email Marketing

Any successful business has an existing database of email addresses of leads. If you don’t, we can help you set one up. Once you have your email list, or database, it’s time to start sharing your content.

The best email marketing is specifically targeted at the right audiences who have already shown an interest in your business. Planning strategic email marketing timetables with key performance indicators is one of the things that we at Volt Lab do best.

Search Engine Optimisation

Search engine optimisation (SEO) is a tried and true method of reaching and attracting leads organically. Every time you create a piece of content, linking back to existing web pages or digital domains helps grow your online presence without having to pay for clicks.

A deep understanding of Google tools, such as Google Search Console and Google Analytics, can provide clarity around current organic performance, as well as identify opportunities to take advantage of.

One size does not fit all when it comes to SEO, especially when considering different aspects such as local SEO, technical SEO, on page SEO and off page SEO. Building an agile and efficient SEO approach is best developed bespoke for each of our clients and their unique business goals.

Digital Advertising

Your target audience uses their phones, tablets, and computers all the time. Digital advertising allows your company to reach people no matter where they are, whether you’re targeting in the Sydney area, more broadly across Australia or even internationally.

The best thing about this type of advertising, which is sometimes referred to as pay per click advertising, is the flexibility in reaching target demographics. Improving ad conversion rate and driving target buyer personas to your website is critical to the performance of ad campaigns.

There are many types of digital advertising platforms and channels, Pay-Per-Click (PPC), or Paid Search, social media advertising, also known as Paid Social, as well as advertising via media publications and other networks. The purpose is generally to drive website traffic.

Search Engine Marketing

Search Engine Marketing (SEM) is another term for digital advertising and generally refers Google Ads, formerly known as Google Adwords.

SEM is a little different to SEO. With SEM you use tools like Google Ads on a pay-per-click basis. This is sometimes called pay per click advertising or PPC and is facilitated or managed by a Google Ads agency.

That way, when people search a specific term related to your business, you’ll appear. If the prospective lead clicks on your Google Ads, that’s when you pay the search engine. As Google Ads experts, we strategise the most optimal solution for you and your target audiences. From here, we’ll continue to help the lead conversion process.

Web Design and Development

Let’s be honest, your business doesn’t exist unless you have a website. A compelling website validates consumer interest and elicits trust in using your service or purchasing from your organisation. Companies without a website struggle to acquire any growth in the modern world.

A comprehensive website design, website development, and website implementation service can align with an online customer journey and increase engagement. With the right web design services, your new website can create brand visibility, reach the right audience in search results on Google, drive traffic, generate quality leads.

Web design and content focused on your target customers is a great way to increase your reach.

Social Media Marketing

It doesn’t matter what your company does, you should be using social media marketing to increase your digital footprint.

For B2B lead generation in Sydney, Australia, LinkedIn is a key social media platform you need to be utilising. Even back in 2020, LinkedIn saw 6.5 million monthly active users in Australia. Upwards of 73 per cent of Australian businesses use LinkedIn for networking.

When it comes to social media marketing for B2B companies, LinkedIn represents an opportunity for Sydney businesses to engage and nurture target audiences.

What are the benefits of working with a Sydney Digital Marketing Agency?

While digital marketing and advertising take place online, nothing beats local knowledge. As we’re based in Sydney, we know the businesses here better than any remote team. Understanding a local audience also helps build validity and trust in a digital marketing strategy.

Our team is always ahead of the curve with local trends, challenges, and opportunities.

Strategic planning objectivity

Accessing advice from third-party partners can enable your business to utilise fresh insights. Sometimes companies can become echo chambers internally and lose touch with prospective client mindsets. External third parties can bring in new ideas and out of the box thinking.

Access a team of digital marketing experts

Hiring a single marketing manager for your company is a great investment. But scaling with just one resource becomes challenging as the individual will have specific skill sets and strengths. Working with an agency that understands your full sales lifecycle will ensure you access all potential capabilities you need to complement your marketing team.

Capacity is scalable

It can be challenging to scale up your marketing efforts by expanding your marketing team and hiring multiple resources. With a single individual in a marketing role, you’re limited by their capacity. to your scalability. Working with an agency like Volt Lab you can scale as you need.

Reliable consistency

You’re already running a business which comes with managing the day to day while also overcoming unforeseen challenges. Keeping up with marketing while managing everything else can be tough. Engaging with an agency ensures reliable consistency of implementation of your digital strategy. We’ll keep you on top of all timelines.

Accountability

Using an agency for your marketing in Sydney means a far greater degree of accountability. Digital marketing includes a specific set of deliverables, actions, and desired outcomes. When you engage a full service digital agency on a fixed fee for service, they’re accountable for delivering or risk losing you as a client.

How to choose the best agency | Volt Lab

How do you choose the best Sydney digital marketing agency?

It can be challenging to choose the best agency to fulfil your marketing needs. When assessing digital agencies in Sydney, you need to look for specific traits to ensure you’re picking the best team to support you.

Here are some tips for features you should look for and consider while making your decision.

Outcomes focussed

Have you established the SMART goals for your sales and marketing?

The right agency will help you map out how you to meet your goals. So long as you know your desired outcomes, your digital marketing agency should be explicitly focused on getting you there.

If you’re not sure what your objectives are, then your agency should help you establish what they are and how to measure success. Doing marketing for its own sake. The more focussed you are on the target outcomes, and the more your agency supports that focus, the more successful you’ll become.

Proactive management

Working with an agency means you’re handing over a lot of headwork to a team of experts. Campaigns require proactive management to stay relevant and are not the type of thing you want to set and forget.

Any digital agency should be consistently working to expand and adapt your campaigns. Keeping an open dialogue with your sales team can deliver beneficial outcomes. Forecasting trends in your target customers’ behaviour or coming up with better ways to qualify leads for your sales team is a great example of proactive management.

Similarly, staying on top of the latest updates and tools available shows real expertise.

Upfront pricing and ROI discussion

Have you received a proposal from a prospective or previous agency wherein the proposed fees and deliverables didn’t make sense to you? Whether you’re a business owner or leader, you’ll be looking for detail on your marketing return-on-investment (ROI).

Specificity is key to all successful marketing campaigns and having meaningful discussions about ROI expectations in the context of upfront pricing helps build trust between your team and your agency.

There are several metrics one can use to determine successful ROI from their agency. All of these pathways should be determined before engaging with a digital marketing agency.

You need to ensure you’re well abreast of what you’re signing up for before engaging with a digital marketing agency. One size does not fit all when it comes to the digital landscape.

Data-driven and transparent

Part of the ROI discussion is the use of transparent metrics. Tracking different marketing data points shows what’s working and what’s not in your marketing strategy. A lack of transparency is not ideal.

To be as specific and trustworthy as possible, your digital marketing agency should use data to guide decision making. Evidence-based decision making is a core strength of the Volt Lab teams.

We provide detailed reports and insights to ensure transparency throughout our process. The data shown in these reports help you establish an understanding of your growth.

Works with you seamlessly as part of your team

Does your prospective agency fit with your corporate culture? Your existing company has a vision, and your agency needs to mesh with your people and culture strategy.

You wouldn’t hire an internal marketing specialist if they didn’t fit in with you. The same thinking is required when choosing a digital agency.

Communication structures are a great way to tell if you’ve made the right decision. The right agency will want to know as much about your company as possible and you will get a sense of what working together them will be like. Seamless integration doesn’t always come naturally, but you’ll know it when it’s there.

How much do digital marketing agencies cost?

No two marketing strategies are the same. Each company has a unique set of goals, customers, budgets, and more. Cost varies depending on your desired outcomes, requirements and the opportunities identified.

Online advertising costs by the channel. Choosing the right channels depends on your target audience. Your budget is also important to establish ahead of time.

Your business should have complete control over what you spend. Using data-driven analytics to guide decision-making helps reduce cost through strategic action.

Are you ready to grow your business with the best digital marketing agency in Sydney?

Want to access the best digital marketing expertise in Sydney? We’re here to support you with your B2B marketing needs. Get in touch today.

We can’t wait to help you get started on expanding your business in Sydney and beyond!

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