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By Volt Lab
21 August 2020

Digital Marketing Singapore

digital marketing Singapore | Volt Lab

Singapore is a vibrant and diverse market, home to over 557,418 businesses. Using the best digital marketing Singapore offers is a great way to expand your brand awareness and revenue.

Working with a great digital marketing agency is essential whether your company wants to reach target audiences nationally or internationally.

Making a name for yourself in Singapore’s competitive market or cutting through the crowded digital space is difficult. So, you must tailor your digital marketing strategies to the specific needs and goals of your company to be effective.

Working with a great digital marketing agency is essential, whether your company wants to reach target audiences nationally or internationally.

Volt Lab: The best digital marketing agency for Singaporean businesses

At Volt Lab, we specialise in making a tangible difference to spark your company’s B2B growth and actual results. Our forward thinking and dedicated team has the necessary skills to help your business reach your target audience and help achieve your business goals.

Our HQ is in Sydney and we’re deeply experienced in working with businesses in Singapore. We serve clients worldwide and improve the digital performance of businesses across Singapore, South East Asia, Australia, New Zealand and United States.

Involving the Volt Lab team in your strategic planning allows us to become your go-to strategic partner for driving exceptional growth.

best digital marketing agency Singapore | Volt Lab

Why partner with Volt Lab for digital marketing in Singapore?

As a digital marketing agency, our goal is to help our clients succeed in the digital world. You get the best value when you work with Volt Lab.

Our strategic approach is outcome-driven. As your digital performance marketing company, we provide fresh ideas, develop compelling strategies, and deliver dependable marketing services in and around Singapore. We use a proactive approach to help you get the results you’re looking for in your company.

What is digital marketing?

Digital marketing, also known as online marketing, includes all marketing activities done online. Companies connect with current and potential customers through various online platforms.

In this article, we will review various methods for generating online leads. Every strategy is unique. With digital marketing, it’s necessary to use multiple strategies to reach the right audience.

To get the most out of your digital marketing campaigns, you need to target a wide range of digital marketing channels. It sounds tough. However, we’ve made it a lot easier for you.

Does digital marketing work in 2022?

Yes, digital marketing is still effective in 2022. It is a critical part of a company’s growth strategy.

Traditional marketing methods have many drawbacks, but online marketing has many benefits. Next, we will look at how we can use digital marketing in 2022 to our advantage.

Our strategic approach to digital marketing for Singaporean businesses

Working with the Volt Lab team means taking a strategic approach to the online channels available to your business.

When you work with your dedicated account manager and go through our customer discovery process, you can relax knowing that we will help you achieve your business objectives.

Digital marketing strategies that deliver results powered by data

Our obsession with data allows us to make a difference through insights, business intelligence, and strategy. It’s for this reason that our results-driven approach aligns with your company’s goals.

Marketing and sales funnels provide direction

We will create campaign tactics using funnels as a foundation with your input. When a customer first discovers they have a need, funnels help you structure their journey from that point onward. It includes:

  • How they learn about your products and services
  • How they transition from marketing to sales
  • How you nurture the potential buyer

90-Day sprints yield compounding outcomes

You can improve your marketing and lead generation strategies using a 90-day sprint approach. Consistent campaigning has a long-term effect.

Why? Because providing your customers with valuable and relevant content will keep bringing in new business.

Content planning ensures consistency

Choosing the proper publishing schedule for your campaign content ensures that your communications are “always-on” and consistent. Having a plan for your content ensures that everyone on your team knows what you’re conveying.

We are more than just a supplier

Our entire focus is on achieving your goals, which is why we go above and beyond being a supplier who follows orders. As digital marketing specialists, we go to great lengths to know your business, goals, and target audience. It helps us offer you advice, plan with you, and work together.

marketing Singapore | Volt Lab

What does a digital marketing company do for companies based in Singapore?

Digital marketing companies that support Singaporean businesses focus on developing and implementing the right digital strategy and customised solution to achieve your business objectives.

All Singapore’s best digital marketing agencies should do essential marketing services for their clients. Marketing agencies in Singapore include digital agencies that offer SEO services, paid advertising and Google advertising and conversion rate optimization specialists.

First, the purpose of a marketing agency is to conduct a localised strategy to expand lead generation. Our job is to stay on top of local trends, both in the real and digital worlds, to provide you with the best digital marketing solutions.

Digital marketing strategy

Every strategy development starts with a goal. In most cases, this goal is to get and convert new leads. If you’re looking for a macro approach or targeting a granular audience, the digital world provides solutions to reach every demographic.

The strategies we most commonly support Singapore businesses with are:

  • Procedure for bringing new products and services to market
  • Innovative market entry strategies for expanding the reach of existing products and services into new markets, verticals, and niches
  • Increasing brand awareness, demand for products and services, and lead generation

Digital campaigns and content marketing

Your digital campaigns and content are the foundation of your strategy. Successful campaigns use social media, email, and even pay-per-click campaigns in digital marketing services to inform people about your content.

You need to send your content marketing to potential customers once you’ve finished your content creation. You can do it in a variety of ways. Let’s begin with the most basic one.

Email marketing

A list of email addresses of potential customers is an essential part of any successful business. If you don’t, we can help you get one set up. Once you have an email list or database, it’s time to share your content.

Focusing on a specific demographic who has expressed an interest in your company’s products or services is the best strategy for email marketing. If you have a marketing automation tool, you can automate your drip content and email nurture sequences.

At Volt Lab, we excel at creating email marketing schedules focusing on key performance indicators.

Search Engine Optimisation

Search Engine Optimization (SEO) is a tried-and-true strategy for getting in front of prospects organically through search engines like Google. When you write a new piece of content, it’s a good idea to include a link back to an existing web page or digital domain.

In-depth knowledge of Google’s Search Console and Analytics tools can help businesses better understand their current performance and identify business growth opportunities.

With SEO, one size does not fit all, especially when considering:

  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Local SEO

Building a flexible and efficient SEO campaign is best done on a case-by-case basis for our clients and their specific business objectives.

Digital advertising

Many of your target markets are on mobile devices, tablets, and computers. With digital advertising, you can reach internet users in Singapore or worldwide.

As a result, pay-per-click advertising is an excellent option for businesses that want to target specific demographics. The success of advertising campaigns hinges on increasing ad spend and conversion rate optimisation to attract the right customers to your website.

Pay-Per-Click (PPC), social media ads like Facebook advertising or LinkedIn advertising, and other networks are examples of ad platforms and channels. The goal is to increase the amount of traffic from a target audience to a website.

Search Engine Marketing

Another name for digital ads is Search Engine Marketing (SEM). SEM services mainly comprise Google Ads, formerly known as Google AdWords.

SEM is a little different from SEO. When you use pay-per-click advertising tools like Google Ads, you’re engaging in search engine marketing. A Google Ads agency facilitates or manages pay-per-click advertising, also known as PPC.

That way, you will appear when someone searches for a term related to your business. You pay for the search engine when a potential customer clicks on your Google Ads.

As Google Ads specialists, we devise the most effective SEM campaigns for you and your target audiences. We will continue to assist in the lead conversion process from here on out.

Web design and development

If you’re serious about running a successful business, you must have a website. Consumers are more likely to use your service or buy from you if you have a compelling website.

Companies without a website find it difficult to grow in today’s world. A well-rounded web development, design, and implementation service can better serve the online customer experience and foster greater participation and loyalty. Your new website can:

  • Boost your brand’s visibility
  • Help you rank higher in Google’s search results
  • Increase traffic to online stores
  • Generate more qualified leads

All with the help of professional web design services.

An effective strategy for expanding your customer base is to create a website and content tailored to your ideal customers.

Social media marketing

There’s no better way to expand your online presence than using social media marketing. LinkedIn is an essential social media platform for generating B2B leads in Singapore.

The number of monthly active users on LinkedIn in Singapore was 2.7 million in 2020. Despite not being a mainstream social media site, experts ranked it as one of the largest B2B platforms.

What are the benefits of working with a digital marketing agency?

Digital advertising and marketing may take place online, but it can’t compete with the power of local knowledge and working with a team made up of only experienced digital strategists. Integrating marketing campaigns with local knowledge is another way to increase validity and trust. Our experienced digital strategists are always ahead of the curve with local trends, challenges, and opportunities.

Strategic planning objectivity

Your company can benefit from new ideas if it has access to advice from third-party partners. Companies can become echo chambers and lose touch with the mindsets of potential customers, which can have a negative impact.

Access a team of digital marketing experts

Hiring a single marketing manager limits your company’s potential. Having only one person in charge means concentrating all the resources in a small potential area.

Working with a company familiar with the entire sales cycle will address and tailor all your potential capabilities to your specific requirements.

Capacity is scalable

It’s challenging to expand your marketing efforts by increasing your marketing team and bringing on extra resources. Working with an agency has many benefits, such as growing a small business.

With only one person in charge of marketing spend, you limit growth. At Volt Lab, we can help your business adapt and ramp until you’re ready to develop the team internally.

Reliable consistency

You’re already running a business, which means managing the day-to-day and overcoming unexpected obstacles. It’s challenging to keep up with marketing while juggling your other responsibilities.

Engaging an agency ensures the reliable consistency of your digital strategy’s implementation. We will keep you up to date on everything.

Accountability

Using a marketing agency in Singapore provides a higher level of accountability. Marketing has its own set of deliverables, actions, and goals.

With a fixed fee for services, you hold a full-service digital agency accountable to deliver on its promises or risk losing you as a client.

How to choose the best agency | Volt Lab

How do you choose the best agency for your Singaporean business?

It’s challenging to find the right marketing agency for your business. Choosing the right agency for your Singapore business requires a thorough assessment of several factors.

Here are some features to keep an eye out for and consider before deciding.

Outcomes focussed

Have you established the SMART goals for your sales and marketing?

The right agency will help you map out how you meet your goals. So long as you know your desired outcomes, your agency should focus on getting you there.

If you’re unsure what your desired outcomes are, your agency should help you establish what they are and how to measure success. You should never do marketing for its own sake. The more focussed you are, the more successful you will become.

Proactive management

Working with an agency means you’re handing over a lot of headwork to a team of experts. Campaigns require proactive management to stay relevant and are not the type of thing you want to set and forget. That isn’t the right approach.

Any digital agency should be consistently working on expanding and adapting. Keeping an open dialogue with your sales team can deliver beneficial outcomes.

Forecasting trends in your target customers’ behaviour or coming up with better ways to qualify leads for your sales team is an excellent example of proactive management. Similarly, staying on top of the latest updates and tools available shows real expertise.

Upfront pricing and ROI discussion

Have you received a proposal from your prospective agency yet? Do the proposed fees and deliverables make sense to you? They should.

Whether you’re a business owner or leader, you will look for detail on your marketing return-on-investment (ROI).

Specificity is key to all successful marketing campaigns, and having meaningful discussions about ROI expectations in upfront pricing helps build trust between teams.

One can use several metrics to determine successful ROI from their agency. You should evaluate these pathways before engaging with an agency.

Before engaging with a digital agency, you need to ensure you’re well aware of what you’re signing up for. One size does not fit all with the digital landscape.

Data-driven and transparent

Part of the ROI discussion is the use of transparent metrics. Tracking different marketing data points shows what’s working and not in your marketing strategy. A lack of transparency isn’t ideal.

Your agency should use data to guide decision-making to be specific and trustworthy. Evidence-based decision-making is a core strength of the Volt Lab teams.

We provide detailed reports and insights to ensure transparency throughout our process. The data shown in these reports helps you understand your growth.

Works seamlessly as part of your team

Does your prospective agency fit with your corporate culture? Your existing company has a vision, and your agency needs to mesh with your internal vibe.

You wouldn’t hire an internal marketing specialist if they didn’t fit in with you. The same thinking is a requirement when choosing a digital agency.

Communication structures are a great way to tell if you’ve made the right decision. The right agency will want to know as much about your company as possible. Generating vision is a collaborative effort.

Try to provide as much information as possible. A strong focus on successful outcomes comes from developing a deep understanding of your organisation. Your marketing team also needs to know your customers as you do.

Your agency’s job is to present you in the most honest way possible. Seamless integration doesn’t always come naturally, but you will know it when it’s there.

How much do digital marketing agencies cost?

There are no two similar marketing strategies. Each company has a unique set of goals, and the cost varies depending on your requirements.

Depending on the channel, online advertising costs can be pretty expensive. Select the proper channels based on who you want to reach. Setting a budget in advance is also critical.

Your business should have complete control over what you spend. A strategic approach to decision-making can reduce costs by using data-driven analytics.

Are you ready to grow your Singapore business with the digital marketing?

Are you looking for the best digital marketing services in Singapore? To help you with your B2B marketing needs, we’re at your service. Get in touch today.

We can’t wait to help you as you grow your business in Singapore and beyond!

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