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By Volt Lab
16 August 2020

Digital Marketing Perth

digital marketing Perth | Volt Lab

Perth, Australia, is a vibrant and diverse city home to over 4,795 businesses. Using the best digital marketing company Perth offers is a great way to expand your brand’s reach.

Making your brand stand out in a highly competitive Perth market and a crowded online marketplace can be challenging.

That’s why an excellent digital marketing agency will help you reach your reach target audiences in Perth, across Western Australia, or even nationally or internationally.

Volt Lab: The best digital marketing Perth

At Volt Lab, we specialise in making a measurable impact to spark B2B growth and tangible results for your business.

We’re deeply experienced with supporting Perth businesses expand their brand reach and grow revenue. From our HQ in Sydney, our digital solutions and services help organisations across Australia, New Zealand, South-East Asia and the United States.

By engaging the Volt Lab team, we become your go-to strategic partner for leveraging strategies to drive real business growth in your industry.

Why partner with Volt Lab for digital marketing services in Perth?

We’re passionate about digital marketing, and we strive to help our clients achieve success through an effective online presence.

Perth-based businesses can count on us to create fresh ideas. We can support our clients with online services to help them start digital campaigns and create brand awareness.

We take a holistic approach to help Australian businesses get the results they desire for their brand.

What is digital marketing?

Digital marketing, also known as online marketing, includes all marketing activities done online. Businesses connect with potential and existing customers through various online platforms like websites, search engines, email and social media.

In this article, we will review various methods for generating more leads digitally.

best digital marketing agency Perth | Volt Lab

Our strategic approach to digital marketing Perth

Working with the Volt Lab team means taking a focused and strategic approach to the online channels available to your brand and digital profile.

Digital marketing strategies that deliver results, powered by data

Our obsession with data allows us to make a difference through insights, business intelligence, and build strategies. It’s for this reason that our results-driven approach aligns with the organisational goals of our clients.

Marketing and sales funnels provide direction

We will create campaign tactics using funnels as a foundation with your input. When a customer first discovers they have a need, funnels help you structure the customer journey from that point onward. The process includes:

  • How they learn about your brand, products and services
  • How they transition from marketing to sales, and
  • How you nurture and convert new customers.

90-Day sprints produce compounding results

Using a 90-day sprint approach can help you improve your marketing and lead generation strategies. Consistent campaigning yields ever-increasing benefits in any industry. That’s because if you’re providing your prospects with valuable and relevant content, you will keep generating leads.

Content planning ensures consistency

Choosing the proper publishing schedule for your campaign content ensures that your communications are “always-on” and consistent. Having a plan for your content ensures that everyone on your team knows what you’re conveying.

We are more than just a marketing supplier

Our entire focus is on achieving your goals, which is why we go way beyond just being a passive supplier. We go to great lengths as your digital marketing specialists to know your business model, business goals, and target audience. That way we can advise you, plan with you, and collaborate together.

What does a Perth digital marketing agency do?

Digital marketing agencies focus on developing and implementing the right digital strategy to achieve your business objectives.

The best digital agencies should deliver meaningful digital solutions for their clients and help them evolve beyond just traditional marketing.

Digital marketing strategy

Every strategy development starts with a goal. In most cases, this goal is to get and convert new leads.

The strategy services we most commonly support our Perth clients with include:

  • Bring new products and services to market
  • Expand the reach of existing products and services into new markets, verticals, and niches, and
  • Build brand awareness, demand for products and services, and lead generation.

Digital campaigns and content marketing

Digital campaigns and content are core to your strategy. Successful campaigns promote your content on social media channels, emails, and even pay-per-click campaigns in your search engine marketing to your target market.

Once you’ve created your content, you need to send it to the prospective leads which make up your target market. There are many ways to do this. Let’s start with the first one.

Email marketing

Any successful business has a list of potential customers’ email addresses. If you don’t, we can assist you in setting one up. Once you have an email list or database, it’s time to share your content.

The best email marketing focuses on a specific audience that has already expressed an interest in your company’s products or services.

Search Engine Optimisation

SEO is a tried-and-true strategy for getting in front of prospects organically through search engines like Google. Using tools like Google Search Console and Google Analytics enables you to understand how prospects are using Google to find your website.

With SEO services, one size does not fit all, especially when considering:

  • On-page SEO
  • Off-page SEO
  • Technical SEO, and
  • Local SEO.

Building a flexible and efficient SEO strategy is best done on a case-by-case basis for our clients and their specific business objectives.

Digital advertising

Many of your target markets are on smartphones, tablets, and computers. With digital advertising, you can reach people across Western Australia or nationwide.

Pay-per-click (PPC) like Google Ads, social media advertising, advertising via media publications, and other networks are all examples of digital advertising platforms and channels. The goal is to increase the amount of traffic to a website.

The success of an ad campaign hinges on increasing ad conversion rates and attracting the right customers to your website.

Search Engine Marketing

Another name for digital advertising is Search Engine Marketing (SEM) services. When you use PPC advertising tools like Google Ads, you’re engaging in search engine marketing.

As Google Ads specialists, we devise the most effective and focused SEM campaigns for you and your target audiences. We will continue to a process of lead conversion process from here on out.

Web design and development

Companies without a website find it difficult to grow in today’s world. Well-executed website development, web design and implementation services can better serve the online customer experience.

Your new website can:

  • Boost your brand’s visibility
  • Help you rank higher in Google’s search results
  • Increase traffic, and
  • Generate more qualified leads.

An effective strategy for expanding your customer base is to create a website with compelling web design and relevant content tailored to your ideal customers.

Social Media Marketing

There’s no better way to expand your online presence than using social media marketing.

LinkedIn is an essential social media platform for generating B2B leads in Perth, Australia. The number of monthly active users on LinkedIn in Australia was 6.5 million in 2020.

What are the benefits of working with Volt Lab digital agency?

While digital advertising and marketing take place online, nothing beats local knowledge.

Understanding a local audience also aids in the development of the digital marketing strategy’s validity and trustworthiness. Our team is constantly aware of emerging trends, challenges, and opportunities in the local market.

Strategic planning objectivity

Your company can benefit from new ideas if it has access to advice from third-party partners. Companies can become echo chambers and lose touch with the mindsets of potential customers, which can have a negative impact.

Access a team with technical expertise

Hiring a single marketing manager limits your company’s potential. Having only one person in charge means concentrating all the resources in a small potential area.

Working with a company familiar with the entire sales cycle will address and tailor all your potential capabilities to your specific requirements.

Capacity is scalable

It’s challenging to expand your marketing efforts by increasing your marketing team and bringing on extra resources. Working with an agency has many benefits, such as growing as your business grows.

With only one person in charge of marketing, you limit the ability to grow. At Volt Lab, we can help your business adapt and ramp until you’re ready to develop the team internally.

Reliable consistency

You’re already running a business, which means managing the day-to-day and overcoming unexpected obstacles. It’s challenging to keep up with marketing while juggling your other responsibilities.

Engaging an agency ensures the reliable consistency of your marketing implementation.

Accountability

Using a marketing agency in Perth provides a higher level of accountability. With a fixed fee for services, you hold a full-service digital agency accountable to deliver on its promises or risk losing you as a client.

How to choose the best agency | Volt Lab

How do you choose the best digital marketing agency for your Perth business?

It’s challenging to find the right marketing agency for your business. Choosing the right digital services in Perth requires a thorough assessment of several factors.

Here are some features to keep an eye out for and consider before deciding.

Outcomes focussed

The right agency will help you map out how to meet your goals. So long as you know your desired outcomes, your digital marketing agency should focus on getting you there. The more focussed you are, the more successful you’ll become.

Proactive management

Working with an agency means you’re handing over a lot of headwork to a team of experts. Campaigns require proactive management to stay relevant and are not the type of thing you want to set and forget.

Any digital agency should be consistently working on expanding and adapting as part of its services.

Upfront pricing and ROI discussion

Whether you’re a business owner or leader, you will look for detail on your marketing return-on-investment (ROI). Having meaningful discussions about ROI expectations in upfront services pricing helps build trust.

Before engaging with a digital marketing agency, you need to ensure you’re well aware of what services you’re signing up for.

Data-driven and transparent

Part of the ROI discussion is the use of transparent metrics. Tracking different marketing data points shows what’s working and not in your marketing strategy.

Your digital marketing agency should use data to guide decision-making to be specific and trustworthy.

Works seamlessly with your team

Your existing company has a unified mission and your agency needs to mesh with your internal culture. When choosing a digital agency make sure you assess how well they work with your team.

Are you ready to grow your business with the best Perth digital agency?

Are you looking for the best digital marketing services for your brand in Perth? To help you with your B2B marketing needs, we’re there for you.

We can’t wait to help you as you grow your business in Perth and beyond!

Get in touch today.

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  • Align your marketing efforts
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  • Spark sustainable growth