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By Volt Lab
18 August 2020

Digital Marketing Brisbane

digital marketing Brisbane | Volt Lab

Brisbane, Australia, has over 134,000 businesses, making it an essential and exciting city. Ensuring your company takes advantage of the best digital marketing Brisbane offers is a great way to expand your brand.

To reach the Brisbane market, as well as national and international markets, you must partner with a top-notch digital marketing company.

It’s challenging to get noticed in Brisbane’s crowded market or make it through a crowded online landscape. So, you must tailor your digital marketing strategies to your unique goals of your company to be effective.

Volt Lab: The best digital marketing agency Brisbane

At Volt Lab, we specialise in making a tangible difference to spark the B2B business growth.

Our headquarters are in Sydney and we’re deeply experienced in working with Brisbane businesses to improve their digital performance. We help businesses across Australia, New Zealand, South East Asia and the United States.

Involving the Volt Lab team in your strategic planning enables us to be your strategic partner for driving exceptional growth. Your business benefits from our outstanding service, excellent communication, and our extremely helpful and great team.

Why partner with Volt Lab as your Brisbane digital marketing agency?

We’re passionate about digital marketing and we strive to help our clients achieve success through online channels. Your brand gets the best value and great service when you work with Volt Lab.

Unlike other strategies, our digital marketing strategies are focused on achieving results. Sydney is home to the Australian headquarters of our company, so we’re familiar with the Australian market.

Brisbane-based businesses can count on us to provide fresh ideas. We support you with compelling online marketing services and put a dependable digital marketing campaign in place. We take a proactive approach to help you achieve the results you desire for your business.

What is digital marketing?

Digital marketing, also known as online marketing, includes all marketing activities done online. Companies connect with current and potential customers through various online platforms like websites, search engines, email, social media and many others.

In this article, we will review various methods for generating online leads. Every digital strategy is unique. With digital marketing, it’s necessary to use multiple strategies to reach the right audience.

To get the most out of your digital marketing campaigns, you need to target a wide range of digital marketing channels.

Does digital marketing work in 2022?

Yes, digital marketing is still effective in 2022. It’s a critical part of a company’s growth strategy.

Traditional marketing methods have many drawbacks, but online marketing has many benefits. Next, we will look at how we can use digital marketing in 2022 to our advantage.

best digital marketing agency Brisbane | Volt Lab

Our strategic approach to digital marketing Brisbane

Working with the Volt Lab team means taking a strategic approach to the entire process of online marketing available to your business.

When you work with your dedicated account manager and go through our customer discovery process, you can feel confident that we’ll help you achieve your business objectives.

Digital marketing strategies that deliver results, powered by data

Our obsession with data enables us to make a difference through insights, business intelligence, and strategy. It’s for this reason that our results-driven approach aligns with your company’s goals.

Marketing and sales funnels provide direction

We will create campaign tactics using funnels as a foundation with your input. When a customer first discovers they have a need, funnels help you structure their journey from that point onward. It includes:

  • How they learn about your products and services
  • How they transition from marketing to sales, and
  • How you nurture the potential buyer.

90-Day sprints deliver compounding results

Using a 90-day sprint approach can help you improve your marketing and lead generation strategies. Consistent campaigning yields ever-increasing benefits. That’s because if you’re providing your customers with valuable and relevant content, you’ll keep generating leads.

Content planning ensures consistency

Choosing the proper publishing schedule for your campaign content ensures that your communications are “always-on”, consistent and ranks with search engines. Having a plan for your content ensures that everyone on your team knows what you’re conveying.

We’re way more than just a marketing supplier

Our entire focus is on achieving your goals, which is why we go above and beyond being a supplier who follows orders. We go to great lengths to get to know your business, goals, and your target audience so that we can offer you advice, plan with you, and work together.

online marketing services Brisbane | Volt Lab

What does a digital marketing agency Brisbane do?

Brisbane-based digital marketing agencies focus on developing and implementing the right digital strategy to achieve your business objectives.

All Brisbane digital agencies should provide essential digital marketing services for their clients.

First, the purpose of a digital marketing agency is to conduct a localised strategy to expand lead generation. Our job is to stay on top of local real and digital trends to provide you with the best plan.

Digital marketing strategy

Every strategy development starts with a goal. In most cases, this goal is to get and convert new leads. Whether looking for a macro approach or targeting a granular audience, the digital world provides solutions to reach every demographic.

The strategies we most commonly support Brisbane businesses with are:

  • Strategy for bringing new products and services to market
  • Innovative market entry strategies for expanding the reach of existing products and services into new markets, verticals, and niches
  • Increasing brand awareness, demand for products and services, and lead generation

Digital campaigns and content marketing

Digital campaigns and content are core to your strategy. Successful campaigns promote your content on social media channels, emails, and even pay-per-click campaigns in your search engine marketing.

Once you’ve created your content, you need to send it to prospective leads. There are many ways to do this. Let’s start with the first one.

Email marketing

Any successful business has a list of potential customers’ email addresses. If you don’t, we can assist you in setting one up. Once you have an email list or database, it’s time to share your content.

The best email marketing focuses on a specific audience that has already expressed an interest in your company’s products or services. At Volt Lab, we excel at creating email marketing schedules with key performance indicators in mind.

Search Engine Optimisation

Search Engine Optimisation is a tried-and-true strategy for increasing your digital presence and reach by getting in front of prospects organically on Google and other search engines.

In-depth knowledge of Google Search Console and Google Analytics tools can help businesses better understand their current performance, search engine rankings and identify business growth opportunities by targeting better quality leads and building more highly relevant links.

When it comes to Search Engine Optimisation and achieving search engine results, one size does not fit all, especially when considering:

  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Local SEO

Building a flexible and efficient Search Engine Optimisation strategy is best done on a case-by-case basis for our clients and their specific business objectives.

Digital advertising

Many of your target markets are on smartphones, tablets, and computers. With digital advertising, you can reach people all over the world. Whether you’re focusing on the Brisbane region or a broader region of Australia.

As a result, pay-per-click advertising is an excellent option for businesses that want to target specific demographics. The success of an ad campaign hinges on increasing ad conversion rates and attracting the right customers to your website.

Pay-Per-Click (PPC), Social media, advertising via media publications, and other networks are all examples of digital advertising platforms and channels. The goal is to increase the amount of traffic to a website.

Search Engine Marketing

Another name for digital advertising is Search Engine Marketing (SEM). SEM mainly comprises Google Ads, formerly known as Google AdWords.

Search engine marketing (SEM) is a little different from SEO. When you use pay-per-click advertising tools like Google Ads, you’re engaging in search engine marketing. A Google Ads agency facilitates or manages pay-per-click advertising, also known as PPC.

That way, you will appear when someone searches for a term related to your business. You pay for the search engine when a potential customer clicks on your Google Ads. As Google Ads specialists, we devise the most effective strategy for you and your target audiences. We’ll continue to assist in the lead conversion process from here on out.

Web design and development

If you’re serious about running a successful business, you must have a website. Consumers are more likely to use your service or buy from you if you have a compelling website. Companies without a website find it difficult to grow in today’s world.

A well-rounded web design, development, and implementation service can better serve the online customer experience and foster greater participation and loyalty. Your new website can:

  • Boost your brand’s visibility
  • Help you rank higher in Google’s search results
  • Increase traffic
  • Generate more qualified leads

All with the help of professional web design services.

An effective strategy for expanding your customer base is to create a website and content tailored to your ideal customers.

Social Media Marketing

There’s no better way to expand your online presence than using social media marketing.

LinkedIn is an essential social media platform for generating B2B leads in Brisbane, Australia. The number of monthly active users on LinkedIn in Australia was 6.5 million in 2020.

Despite not being a mainstream social media site, experts ranked it as one of the largest B2B platforms in the same year. According to LinkedIn, 73% of Australian businesses use LinkedIn to connect with potential clients.

What are the benefits of working with a Brisbane digital marketing agency?

Digital advertising and marketing may occur online, but local knowledge still reigns supreme. With local businesses, we better understand them than any remote team.

Understanding a local audience also aids in the development of the digital marketing strategy’s validity and trustworthiness. Our team is constantly aware of emerging trends, challenges, and opportunities in the local market.

Strategic planning objectivity

Your company can benefit from new ideas if it has access to advice from third-party partners. Companies can become echo chambers and lose touch with the mindsets of potential customers, which can have a negative impact.

Access a team of digital marketing experts

Hiring a single marketing manager limits your company’s potential. Having only one person in charge means concentrating all the resources in a small potential area.

Working with a company familiar with the entire sales cycle will address and tailor all your potential capabilities to your specific requirements.

Capacity is scalable

It’s challenging to expand your marketing efforts by increasing your marketing team and bringing on extra resources. Working with an agency has many benefits, such as growing as your business grows.

With only one person in charge of marketing, you limit the ability to grow. At Volt Lab, we can help your business adapt and ramp until you’re ready to develop the team internally.

Reliable consistency

You’re already running a business, which means managing the day-to-day and overcoming unexpected obstacles. It’s challenging to keep up with marketing while juggling your other responsibilities.

Engaging an agency ensures the reliable consistency of your digital strategy’s implementation. We’ll keep you up to date on everything.

Accountability

Using a marketing agency in Brisbane provides a higher level of accountability. Digital marketing has its own set of deliverables, actions, and goals.

With a fixed fee for services, you hold a full-service digital agency accountable to deliver on its promises or risk losing you as a client.

How to choose the best agency | Volt Lab

How do you choose the best Brisbane digital marketing agency?

It is challenging to choose the best agency to fulfil your marketing needs. When assessing digital agencies in Brisbane, you need to look for specific elements to ensure you’re picking the best team to support you.

Here are some tips for features you should look for and consider while making your decision.

Outcomes focussed

Have you established the SMART goals for your sales and marketing?

The right agency will help you map out how you meet your goals. So long as you know your desired outcomes, your digital marketing agency should focus on getting you there.

If you’re unsure what your desired outcomes are, your agency should help you establish what they are and how to measure success. You should never do marketing for its own sake. The more focussed you are, the more successful you’ll become.

Proactive management

Working with an agency means you’re handing over a lot of headwork to a team of experts. Campaigns require proactive management to stay relevant and are not the type of thing you want to set and forget. That isn’t the right approach.

Any digital agency should be consistently working on expanding and adapting. Keeping an open dialogue with your sales team can deliver beneficial outcomes.

Forecasting trends in your target customers’ behaviour or coming up with better ways to qualify leads for your sales team is an excellent example of proactive management. Similarly, staying on top of the latest updates and tools available shows real expertise.

Upfront pricing and ROI discussion

Have you received a proposal from your prospective agency yet? Do the proposed fees and deliverables make sense to you? They should.

Whether you’re a business owner or leader, you’ll be looking for detail on your marketing return-on-investment (ROI).

Specificity is key to all successful marketing campaigns, and having meaningful discussions about ROI expectations in upfront pricing helps build trust between teams.

One can use several metrics to determine successful ROI from their agency. You should evaluate these pathways before engaging with a digital marketing agency.

Before engaging with a digital marketing agency, you need to ensure you’re well abreast of what you’re signing up for. One size does not fit all with the digital landscape.

Data-driven and transparent

Part of the ROI discussion is the use of transparent metrics. Tracking different marketing data points shows what’s working and not in your marketing strategy. A lack of transparency isn’t ideal.

Your digital marketing agency should use data to guide decision-making to be specific and trustworthy. Evidence-based decision-making is a core strength of the Volt Lab teams.

We provide detailed reports and insights to ensure transparency throughout our process. The data shown in these reports helps you understand your growth.

Works seamlessly with your team

Does your prospective agency fit with your corporate culture? Your existing company has a vision, and your agency needs to mesh with your internal vibe.

You wouldn’t hire an internal marketing specialist if they didn’t fit in with you. The same thinking is a requirement when choosing a digital agency.

Communication structures are a great way to tell if you’ve made the right decision. The right agency will want to know as much about your company as possible. Generating vision is a collaborative effort.

Try to provide as much information as possible. A strong focus on successful outcomes comes from developing a deep understanding of your organisation. Your digital marketing team also needs to know your customers as you do.

Your agency’s job is to present you in the most honest way possible. Seamless integration doesn’t always come naturally, but you’ll know it when it’s there.

How much do digital marketing agencies cost?

No two marketing strategies are the same. Each company has a unique set of customers, and the cost varies depending on your requirements.

Online advertising costs by the channel and choosing the proper channels depend on your target audience. Your budget is also important to establish ahead of time.

Your business should have complete control over what you spend. Using data-driven analytics to guide decision-making helps reduce cost through strategic action.

Are you ready to grow your business with Brisbane’s best digital marketing agency?

Are you looking for the best and highest quality service digital marketing agency for Brisbane? To help you with your B2B marketing needs, we’re at your service.

We can’t wait to help you as you grow your business in Brisbane and beyond!

Get in touch today.

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