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By Volt Lab
20 August 2020

Digital Marketing Auckland

digital marketing Auckland

Auckland, New Zealand, is an exciting and diverse city with over 208,870 businesses. Digital marketing in Auckland is one of the most effective means of expanding your company’s reach.

It’s challenging to stand out in Auckland’s competitive market or breakthrough in a crowded online environment.

With a digital marketing agency, you can reach the greater Auckland area and target audiences worldwide.

Volt Lab: The best digital marketing Auckland

At Volt Lab, we specialise in making a measurable impact to spark B2B growth and real results for your business.

We have significant experience with supporting Auckland-based businesses to grow their digital footprint. From our HQ in Sydney, we work with business leaders across New Zealand, Australia, South-East Asia and the United States.

Engaging the Volt Lab team, we become your go-to strategic partner for leveraging creative strategies to drive real business growth and impressive results.

Why partner with Volt Lab for digital marketing services in Auckland?

As a digital marketing agency, our goal is to help our clients succeed in the digital world. You get the best value when you work with Volt Lab.

Our strategic approach is outcome-driven. As your digital marketing partners, we provide fresh ideas, develop compelling strategies, and deliver dependable marketing services in and around Auckland. We use a proactive approach to help you get the results you’re looking for in your company.

What is digital marketing?

Digital marketing, also known as online marketing, includes all marketing activities done online. Businesses connect with potential and existing customers through online platforms and channels like websites, email, search engines, social media and many others.

With digital marketing, it’s necessary to use multiple strategies to reach the right target market. In this article, we will review various methods for generating website traffic. Every strategy is unique.

best digital marketing agency Auckland | Volt Lab

Our strategic approach to digital marketing Auckland

Working with the team at digital marketing agency Volt Lab means taking a strategic approach to the online channels and available to your digital profile.

When you work with your dedicated account manager and go through our customer discovery process, you can relax knowing that we will help you achieve your business objectives.

Digital marketing strategies that deliver results Powered by Data

Our obsession with data allows us to make a difference through insights, business intelligence, and the development of strategies. As a result, our focus on achieving outcomes is in line with the objectives of your business.

Marketing and sales funnels provide direction

Our digital marketing agency team will collaborate with you to create a digital marketing campaign using funnels as a foundation. When a customer first discovers they have a need, funnels help you structure the customer journey from that point onward. It includes:

  • How they learn about your products and services
  • How they transition from marketing to sales
  • How you nurture the potential buyer

90-Day sprints deliver compounding results

You can improve your online marketing and lead generation strategies using a 90-day sprint approach. Consistent digital marketing campaigns have a long-term effect with real results.

Why? Because providing your customers with valuable and relevant content with the right message at the right time will keep bringing in inbound leads and new business.

Content planning ensures consistency

Choosing the proper publishing schedule for your campaign content ensures that your communications are “always-on” and consistent. Having a plan for your content ensures that everyone on your team knows what you’re conveying.

We are more than a passive marketing supplier

Our entire focus is on achieving tangible business results for you, which is why we go way beyond being simply a supplier. As extremely professional digital marketing specialists, we go to great lengths to get a good understanding of your business, goals, and target audience. It helps us offer you advice, plan with you, deliver solutions and work together.

online marketing Services | Volt Lab

What does a digital marketing agency do for Auckland businesses?

The best digital marketing agency should focus on developing and implementing the right digital strategy to achieve your business objectives.

All Auckland digital agencies should do essential digital marketing services for their clients.

First, the purpose of a digital marketing agency is to conduct a localised strategy to expand lead generation. Our job is to stay on top of local trends, both in the real and digital worlds, to provide you with the best strategy.

Digital marketing strategy

Every business strategy development starts with a goal. In most cases, this goal is to get and convert new leads. If you’re looking for a macro approach or targeting a granular audience, the digital world provides solutions to reach every demographic.

The strategies we most commonly support Auckland businesses with are:

  • Procedure for bringing new products and services to market
  • Innovative market entry strategies for expanding the reach of existing products and services into new markets, verticals, and niches
  • Increasing brand awareness, demand for products and services, and lead generation

Digital campaigns and content Marketing

Your digital campaigns and content are the foundation of your strategy. Successful campaigns use social media, email, and even pay-per-click campaigns in search engine marketing to inform people about your content.

You need to send your content to potential customers once you’ve finished creating it. You can do it in a variety of ways. Let’s begin with the most basic one.

Email marketing

A list of email addresses of potential customers is an essential part of any successful business. If you don’t, we can help you get one set up. Once you have an email list or database, it’s time to share your content.

Focusing on a specific demographic who has expressed an interest in your company’s products or services is the best strategy for email marketing.

At Volt Lab, we excel at creating email marketing schedules focusing on key performance indicators.

Search Engine Optimisation

Search Engine Optimisation (SEO) strategies are tried-and-true for getting in front of prospects organically to generate inbound leads to your website through search engines like Google.

In-depth knowledge of Google Search Console and Google Analytics tools can help businesses better understand their current website performance and identify business growth opportunities.

With SEO, one size does not fit all, especially when considering:

  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Local SEO

Building a flexible and efficient SEO campaign is best done on a case-by-case basis for our clients and their specific business objectives. To drive tangible results, our SEO team develops a bespoke solution for your brand and website.

Digital advertising

Many of your target markets are on smartphones, tablets, and computers. With digital advertising, you can reach people all over the world. Whether you’re focusing on the Auckland region or a broader region of New Zealand.

As a result, pay-per-click advertising campaigns are an excellent option for businesses that want to target specific demographics. The success of advertising campaigns hinges on increasing ad spend conversion rate optimisation to attract the right customers to your website.

Pay-Per-Click (PPC) such as Google Ads (formerly called Google Adwords), Facebook advertising, and other networks are all examples of digital advertising campaigns platforms and channels. The goal is to increase the amount of traffic to a website and achieve tangible results.

Search Engine Marketing

Another name for digital advertising is Search Engine Marketing (SEM). SEM mainly comprises Google Ads, formerly known as Google AdWords.

Search engine marketing (SEM) is a little different from SEO. When you use PPC advertising tools like Google Ads to drive traffic to your website, you’re engaging in search engine marketing. A Google Ads agency facilitates or manages pay-per-click advertising, also known as PPC.

That way, you will appear when someone searches for a term related to your business. You pay for the search engine when a potential customer clicks on your Google Ads.

As Google Ads specialists, we devise the most effective SEM campaigns for you and your target audiences. We will continue to assist in the lead conversion process from here on out.

Web design and development

If you’re serious about running a successful business, you must have a website. Consumers are more likely to use your service or buy from you if you have a compelling website.

Companies without a website find it difficult to grow in today’s world. A well-rounded web development, design, and implementation service can better serve the online customer experience and foster greater participation and loyalty. Your new website can:

  • Boost your brand’s visibility
  • Help you rank higher in Google’s search results
  • Increase traffic to online stores
  • Generate more qualified leads

All with the help of professional web design services.

An effective strategy for expanding your customer base is to create a website and content tailored to your ideal customers.

Social Media Marketing

A great way to expand your online presence than using social media marketing such as Facebook marketing or LinkedIn marketing.

LinkedIn is an essential social media platform for generating B2B leads in Auckland, New Zealand. The number of monthly active users on LinkedIn in New Zealand will be 1.7 million in 2022. Despite not being a mainstream social media site, experts ranked it as one of the largest B2B platforms.

What are the benefits of working with a digital marketing agency?

ENgaging the right digital marketing agency delivers extensive benefits to your brand. Integrating digital marketing campaigns with local experience is a great way to increase validity and trust. Our team is always ahead of the curve with local trends, challenges, and opportunities to unlock great results.

Strategic planning objectivity

Your company can benefit from new ideas if it has access to advice from third-party partners. Companies can become echo chambers and lose touch with the mindsets of potential customers, which can have a negative impact.

Access a team of digital marketing experts

Hiring a single marketing manager limits your company’s potential. Having only one person in charge means concentrating all the resources in a small potential area.

Working with a company familiar with the entire sales cycle will address and tailor all your potential capabilities to your specific requirements.

Capacity is scalable

It’s challenging to expand your marketing efforts by increasing your marketing team and bringing on extra resources. Working with an agency has many benefits, such as growing a small business.

With only one person in charge of marketing spend, you limit the ability to grow. At Volt Lab, we can help your business adapt and ramp until you’re ready to develop the team internally.

Reliable consistency

You’re already running a business, which means managing the day-to-day and overcoming unexpected obstacles. It’s challenging to keep up with marketing while juggling your other responsibilities.

Engaging an agency ensures the reliable consistency of your digital strategy’s implementation. We will keep you up to date on everything.

Accountability

Using a marketing agency in Auckland provides a higher level of accountability. Digital marketing has its own set of deliverables, actions, and goals.

With a fixed fee for services, you hold a full-service digital agency accountable to deliver on its promises or risk losing you as a client.

How to choose the best agency | Volt Lab

How do you choose the best digital marketing agency for your Auckland business?

It’s challenging to find the right digital marketing agency for your business. Choosing the right digital agency in Auckland requires a thorough assessment of several factors.

Here are some features to keep an eye out for and consider before deciding.

Outcomes focussed

Have you established the SMART goals for your sales and marketing?

The right agency will help you map out how you meet your goals. So long as you know your desired outcomes, your digital marketing agency should focus on getting you there.

Proactive management

Working with an agency means you’re handing over a lot of headwork to a team of experts. Campaigns require proactive management to stay relevant and are not the type of thing you want to set and forget. That isn’t the right approach.

Any digital agency should be consistently working on expanding and adapting. Keeping an open dialogue with your sales team can deliver beneficial outcomes.

Upfront pricing and ROI discussion

Have you received a proposal from your prospective agency yet? Do the proposed fees and deliverables make sense to you? They should.

Whether you’re a business owner or leader, you will look for detail on your marketing return-on-investment (ROI).

Specificity is key to all successful marketing campaigns, and having meaningful discussions about ROI expectations in upfront pricing helps build trust between teams.

One can use several metrics to determine successful ROI from their agency. You should evaluate these pathways before engaging with a digital marketing agency.

Before engaging with a digital marketing agency, you need to ensure you’re well aware of what you’re signing up for. One size does not fit all with the digital landscape.

Data-driven and transparent

Part of the ROI discussion is the use of transparent metrics. Tracking different marketing data points shows what’s working and not in your marketing strategy. A lack of transparency isn’t ideal.

Your digital marketing agency should use data to guide decision-making to be specific and trustworthy. Evidence-based decision-making is a core strength of the Volt Lab teams.

We provide detailed reports and insights to ensure transparency throughout our process. The data shown in these reports helps you understand your growth.

Works seamlessly with your team

Does your prospective agency fit with your corporate culture? Your existing company has a vision, and your agency needs to mesh with your internal vibe.

You wouldn’t hire an internal marketing specialist if they didn’t fit in with you. The same thinking is a requirement when choosing a digital agency.

Communication structures are a great way to tell if you’ve made the right decision. The right agency will want to know as much about your company as possible. Generating vision is a collaborative effort.

Try to provide as much information as possible. A strong focus on successful outcomes comes from developing a deep understanding of your organisation. Your digital marketing team also needs to know your customers as you do.

Your agency’s job is to present you in the most honest way possible. Seamless integration doesn’t always come naturally, but you will know it when it’s there.

How much does a digital marketing agency cost?

There are no two similar marketing strategies. Each brand has a unique set of goals, and the cost varies depending on your requirements.

Depending on the channel, online advertising costs can be pretty expensive. Selecting the proper channels based on who you want to reach. Setting a budget in advance is also critical.

Your business should have complete control over what you spend. A strategic approach to decision-making can reduce costs by using data-driven analytics.

Are you ready to grow your Auckland business with the best digital marketing agency?

Are you looking for the best digital marketing services in Auckland? To help you with your B2B marketing needs, we’re at your service.

We can’t wait to help you as you grow your business in Auckland and beyond!

Get in touch today.

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