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By Volt Lab
17 August 2020

Digital Marketing Adelaide

digital marketing Adelaide | Volt Lab

Adelaide, Australia, is a dynamic city with over 11,376 businesses. If you want to grow your business, you need to take advantage of the best digital marketing company for Adelaide brands.

To stand out in Adelaide’s competitive market or to break into a crowded online environment can be challenging.

If your company aims to reach customers in Adelaide, across South Australia, nationally or internationally, you must partner with the best digital marketing agency.

Volt Lab: The best agency for digital marketing Adelaide

At Volt Lab, we specialise in making a tangible difference to spark your B2B growth, create value and meaningful results.

We’re deeply experience in helping Adelaide brands from our headquarters in Sydney. We help businesses across Australia, New Zealand, South East Asia and the United States.

Involving the Volt Lab team in your planning enables us to become your go-to strategic partner for driving growth.

Why partner with Volt Lab for digital marketing Adelaide?

We are passionate about helping you achieve your goals, and we strive to support businesses achieve success in all things digital. You get the best value when you work with Volt Lab.

Adelaide-based businesses can count on us to provide fresh ideas. We develop effective online marketing services, creative branding and web design, and put a dependable digital marketing campaign in place.

Our great service takes a holistic approach to help you get real results for your business.

What is digital marketing?

Digital marketing, also known as online marketing, includes all activities done online. Companies connect with current and potential customers through various online platforms like your brand and website, search engine optimisation, email marketing and social media marketing.

In this article, we will review various methods for generating online leads.

To get the most out of your digital marketing campaigns, you need to target the right digital channels for your company and industry.

best digital marketing agency Adelaide | Volt Lab

Our strategic approach to digital marketing Adelaide

Working with the Volt Lab team means accessing a tried and tested methodology and process to helping you strategically approach the online channels available to your business.

When you work with your dedicated account manager and go through our customer discovery process, you can feel confident that we’ll help you achieve your business objectives.

Digital strategies that deliver results, powered by data

Our obsession with data allows us to make a difference through insights, business intelligence, and strategic planning. It’s for this reason that our results-driven process, expertise and knowledge align with your company’s goals.

Marketing and sales funnels provide direction

We will create campaign tactics using funnels as a foundation with your input. When a customer first discovers they have a need, funnels help you structure their journey from that point onward. It includes:

  • How they learn about your products and services
  • How they transition from marketing to sales
  • How you nurture the potential buyer

90-Day sprints produce compounding results

Using a 90-day sprint approach can help you improve your marketing and lead generation strategies. Consistent campaigning yields ever-increasing benefits. That’s because if you’re providing your customers with valuable and relevant content, you’ll keep generating leads.

Content planning ensures consistency

Choosing the proper publishing schedule for your campaign content ensures that your communications are “always-on” and consistent. Having a plan for your content ensures that everyone on your team knows what you’re conveying.

We are more than just a marketing supplier

Our entire focus is on achieving your goals, which is why we go above and beyond being a supplier who follows orders. We go to great lengths to get to know your business, goals, and your target audience so that we can offer you advice, plan with you, and work together.

digital marketing | Volt Lab

What does an agency do for digital marketing Adelaide?

Adelaide-based digital marketing agencies focus on developing and implementing the right digital strategy to achieve your business objectives.

The best Adelaide digital agencies should be able to deliver creative digital marketing services for their clients.

Digital marketing strategy

Every strategy development starts with a goal. In most cases, this goal is to get and convert new leads.

The strategies we most commonly support Adelaide businesses with are:

  • Taking new products and services to market
  • Expanding the reach of existing products and services into new markets, verticals, and niches, and
  • Increasing brand awareness, demand for products and services, and lead generation.

Digital campaigns and content marketing

Digital campaigns and content development are core to your strategy. Successful campaigns promote your content on social media channels, emails, and even pay-per-click campaigns in your search engine marketing.

The ultimate goal is drive more traffic to your website.

That’s why once you’ve created your content, you need to send it to prospective leads. There are many ways to do this. Let’s start with the first one.

Email marketing

Any successful business has a list of potential customers’ email addresses. If you don’t, we can assist you in setting one up. Once you have an email list or database, it’s time to share your content with them to drive traffic back to your website.

The best email marketing focuses on a specific audience that has already expressed an interest in your company’s products or services. At Volt Lab, we excel at creating email marketing schedules with key performance indicators in mind.

Search Engine Optimisation

SEO is a tried-and-true strategy for getting your website content in front of prospects organically through search engines like Google. When you write a new piece of content, it’s a good idea to include a link back to an existing web page or digital domain.

In-depth knowledge of Google Search Console and Google Analytics tools can help businesses better understand their current website performance and identify business growth opportunities in their industry.

With search engine optimisation, one size does not fit all, especially when considering:

  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Local SEO

Building a flexible and efficient SEO strategy for your website is best done on a case-by-case basis for our clients and their specific business objectives.

Digital Advertising

Many of your target markets are on smartphones, tablets, and computers. With digital advertising, you can reach people all over the world. Whether you’re focusing on the North Adelaide region or a broader region of Australia.

Pay-Per-Click (PPC), social media, advertising via media publications, and other networks are all examples of digital advertising platforms and channels. The goal is to increase the amount of traffic to a website.

Search Engine Marketing

Another name for digital advertising is Search Engine Marketing (SEM). SEM mainly comprises Google Ads, formerly known as Google AdWords. When you use pay-per-click advertising tools, you’re engaging in search engine marketing.

Web design and development

If you’re serious about running a successful business, you must have a website. Consumers are more likely to use your service or buy from you if you have a compelling company website. A well-rounded and consistent branding on your website can better serve the online customer experience and foster greater participation and loyalty.

Your professional and new website can:

  • Boost your brand’s visibility
  • Help you rank higher in Google’s search results
  • Increase site traffic, and
  • Generate more qualified leads.

An effective strategy for expanding your customer base with more site traffic is to create new website content tailored to your ideal customers.

Social Media Marketing

A great way to expand your online presence and drive traffic to your site is by using social media marketing on platforms like LinkedIn and Facebook.

LinkedIn is an essential social media platform for generating B2B leads in Adelaide, Australia. The number of monthly active users in Australia was 6.5 million in 2020.

Despite not being a mainstream social media site, experts ranked it as one of the largest B2B platforms in the same year. According to LinkedIn, 73% of Australian businesses use LinkedIn to connect with potential clients.

What are the benefits of working with an agency that specialises in digital marketing Adelaide?

Digital advertising and marketing may happen online, but local knowledge still reigns supreme. Here are all the benefits your Adelaide business can leverage from working with Volt Lab.

Strategic planning objectivity

Your brand can benefit from new ideas if it has access to advice from third-party partners. Companies can become echo chambers and lose touch with the mindsets of potential customers, which can have a negative impact.

Access a team of digital experts

Hiring a single creative director or marketing manager limits your company’s potential. Having only one person in charge means concentrating all the resources in a small potential area.

Working with a company with expertise on the entire sales cycle across industries will address and tailor all your potential capabilities to your specific requirements.

Capacity is scalable

It’s challenging to expand your marketing efforts by increasing your marketing team and bringing on extra resources. That’s why with Volt Lab, we can help your business adapt and ramp up until you’re ready to develop an in house team.

Reliable consistency

It’s challenging to keep up with marketing while juggling your other responsibilities. Engaging a marketing company ensures the reliable consistency of your digital implementation. We’ll keep you up to date on everything.

Accountability

Using a marketing agency in Adelaide provides a higher level of accountability. Digital marketing has its own set of deliverables, actions, and goals.

With a fixed fee for services, you hold a full-service digital agency accountable to deliver on its promises or risk losing you as a client.

How to choose the best agency | Volt Lab

How do you choose the best Adelaide digital marketing agency?

It is challenging to choose the best agency to fulfil your marketing needs. When assessing digital agencies for your Adelaide brand, you need to look for specific elements to ensure you’re picking the best team to support you.

Here are some tips for features you should look for and consider while making your decision.

Outcomes focussed

Have you established the SMART goals for your sales and marketing?

The right agency will help you map out how you meet your goals. So long as you know your desired outcomes, your digital marketing agency should focus on getting you there.

If you’re unsure what your desired outcomes are, your agency should help you establish what they are and how to measure success.

Proactive management

Working with an agency means you’re handing over a lot of headwork to a team of experts. Campaigns require proactive management to stay relevant and are not the type of thing you want to set and forget. That isn’t the right approach.

Any marketing company should be consistently working on expanding and adapting for thei clients. Keeping an open dialogue with your sales team can deliver beneficial outcomes.

Upfront pricing and ROI discussion

Whether you’re a business owner or leader, you’ll be looking for detail on your marketing return-on-investment (ROI).

Before you engage with a digital marketing agency, you need to ensure you’re well aware of what you’re signing up for. One size does not fit all with the digital landscape.

Data-driven and transparent

Part of the ROI discussion is the use of transparent metrics. Tracking different marketing data points shows what’s working and not in your marketing strategy.

Your digital marketing agency should use data to guide decision-making to be specific and trustworthy. Evidence-based decision-making is a core strength of Volt Lab teams.

Works seamlessly with your team

Your existing company has a vision, and your agency needs to mesh with your internal culture. Seamless integration doesn’t always come naturally, but you’ll know it when it’s there.

How much do digital marketing agencies cost?

No two marketing strategies are the same. Each brand has a unique set of goals, and the cost varies depending on your requirements.

Online advertising costs depend on your target audience and industry.

Your business should have complete control over what you spend. Using data-driven analytics to guide decision-making helps reduce cost through strategic action.

Are you ready to grow your business with the best digital marketing Adelaide?

Are you looking for professional and creative digital marketing services for your brand? To help you with your B2B marketing needs, we’re at your service.

We can’t wait to help you as you grow your business in Adelaide and beyond!

Get in touch today.

Plug-in the strategic
focus you need

  • Align your marketing efforts
  • Generate measurable impact
  • Spark sustainable growth